Con Voi
Overview
ConVoi is an initiative by Salute e Solidarietà, designed to encompass a variety of projects under a unified brand identity. The goal was to develop a visual identity versatile enough to span multiple fileds while maintaining a cohesive brand presence.
To achieve this, I began by creating a logo that embodies the spirit of ConVoi and connects all its projects under a single symbol. The next step was developing a distinct color palette to differentiate the various categories within ConVoi, ensuring each project could be easily identified while still being part of the larger ConVoi brand.
In addition to the logo and color palette, I established a comprehensive visual identity by carefully selecting and styling images and typography. This visual framework was designed to produce a series of posters that are both attention-grabbing and cohesive, creating a unique yet interconnected visual narrative. The goal was to ensure each poster stands out individually while also forming a visually harmonious collection that reinforces the unity and diversity of the ConVoi initiative.
