Salute e Solidarietà
Overview
Salute e Solidarietà OdV is a volunteer association in Forlì dedicated to promoting the right to health for everyone. Comprised of committed doctors and nurses, the organization provides medical care to those who cannot access public health services due to legal restrictions or personal hardships. Their work focuses on assisting marginalized individuals, including homeless Italians and immigrants without valid permits, preventing minor health issues from escalating into emergencies that burden the healthcare system.
For this project, I reimagined their visual identity from the ground up. I started by designing a new logo that reflects their mission and values. This logo became the cornerstone of a cohesive brand identity, incorporating carefully chosen fonts, color palettes, and graphics. The redesigned website effectively showcases the association’s work, projects, and ways to support them.
To address the lack of existing imagery, I created a series of custom graphics that integrate into the site and can be used for promotional materials.
This project not only revitalized their online presence but also provided them with the tools to amplify their message and reach a broader audience, furthering their mission of healthcare for all.
“The rebranding process started with a new logo that visually represents the organization’s mission and values. This logo served as the foundation for a refreshed visual identity, symbolizing both their history and their forward-looking mission.”
“The visual identity was developed using a consistent selection of fonts, color palettes, and graphic elements. Each component was carefully selected to maintain a professional and cohesive appearance, reinforcing the organization’s message and ensuring all communications are visually aligned.”
